CollectID Evolves Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. The strategic decision to completely transition into ZATAP for both its business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. The company's goal is to build a brand that is a source of joy for consumers and resonates with our creative approach to developing 'phygital' products. This has been made possible because of our dedicated team and our partners and we're eager to see the positive effects ZATAP has on users and businesses."



Businesses one tap away from Your Customers



The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will change to operate under the ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and turns every product into an engaging storyteller, creating more powerful bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The application enables them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience, 80.82.64.206 where users have access to special content, deals and rewards and use their services in the virtual dimension (i.e. videos games).




The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is built on a combination of encrypted NFC tags and blockchain provides the best security available on the market and allows users to confirm whether they're buying genuine goods with complete confidence.




Tickets: These products can be used as an entry ticket to venues or special events, using the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to create a positive experience for people by connecting physical products with the digital world providing a full-immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.